Business Model Environment Analysis
Posted: November 15th, 2012 | Author: Domingo | Filed under: Book Summaries, Business Strategy | Tags: Alexander Osterwalder, Business Model Generation, industry forces, key trends, macroeconomic forces, market forces, Yves Pigneur | Comments Off on Business Model Environment AnalysisUpon either launching a start-up or reviewing the business model of a company, it’s paramount to analyze in detail the environment surrounding the new potential organization or the established one.
The environment mapping and the explanation of the several areas, performed by Alexander Osterwalder and Yves Pigneur in their book Business Model Generation, are simply remarkable from my standpoint. According to these authors four areas can be distinguished around a business model: market forces, industry forces, key trends, and macroeconomic forces.
