The Design of Business by Roger Martin
Posted: September 25th, 2012 | Author: Domingo | Filed under: Book Summaries, Business Design | Tags: C. West Churchman, design thinker, design thinking, heuristics, mystery, reliability, Roger Martin, The Design of Business, validity, wicked problems | 3 Comentarios »How long the summer can be and how many issues you have to cope with when you move with your family to another country! At last I have 15 minutes to write a brief review of The Design of Business by Roger Martin.
In his book Martin aims to reconcile the innovation -exploration of new knowledge- with efficiency -the exploitation of current knowledge. From his point of view the main objective of design-thinking is to help knowledge go through the stages of mystery -an unsolved problem-, heuristic -a rule of thumb leading to a solution-, and algorithm -a repicable success formula. The design-thinking firms focus on the first stage, dealing always with new challenges and exploring new ways. The mainly analytical thinking companies are built to operate as they always have; they are built to maintain the status quo.