Content Strategy for Mobile by Karen McGrane

Facing the question if it is compulsory to get a web content on mobile, Karen McGrane answers in her book “Content Strategy for Mobile” with another question: “Do you have a website? Then you need to get your content onto mobile devices”.

Some figures to grasp the importance of mobile in three important scenarios:

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Blas de Lezo and The Defeat of Edward Vernon’s Invincible British Armada in Cartagena de Indias

After having read the excellent book El día que España derrotó a Inglaterra by Pablo Victoria, a bittersweet feeling prevails: of joy taking into account what a bunch of brave Spaniards managed to achieve against an amanzingly powerful war machine; and of sadness by the miserable end of the likely most important naval officer Spain has had throughout its history: Blas de Lezo y Olavarrieta.

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Innovación + diversión: el cocktail de IDEO

Es un libro que ya tiene sus años pero no por ello The Art of Innovation de Tom Kelley, director general de IDEO, deja de insuflar ese soplo de aire fresco asociado con la creatividad, la innovación y, como no, la diversión en el trabajo.

Ahora que está tan de moda hablar de lean start-up (incluso en el último número de mayo de Harvard Business Review hay un artículo sobre ello), ya en 2001 Tom Kelley exponía en el libro arriba mencionado ese procedimiento de fabricación iterativa de prototipos a fin de, a base de múltiples pruebas y errores, conseguir dar con la solución ansiada.

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Business Model Environment Analysis

Upon either launching a start-up or reviewing the business model of a company, it’s paramount to analyze in detail the environment surrounding the new potential organization or the established one.

The environment mapping and the explanation of the several areas, performed by Alexander Osterwalder and Yves Pigneur in their book Business Model Generation, are simply remarkable from my standpoint. According to these authors four areas can be distinguished around a business model: market forces, industry forces, key trends, and macroeconomic forces.

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Technological Revolutions and Financial Capital by Carlota Pérez

It always happens: one comes across the most interesting and enriching books indirectly and this was the case with Carlota Pérez’s work.

Technological Revolutions and Financial Capital, as defined by the author, aims at finding a pattern and recurrent change sequences in the internal functioning of the capitalist system. It’s extremely difficult to sum up a book like this one, taking into account the useful and abundant information it grants. Nonetheless and from my perspective, the main two ideas defended by the author are the following:

On the one hand, since the end of the 18th century the economic growth has gone through five stages, linked to five key tecnological revolutions:

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